Author Archives: gxinrui

If you ever ask anyone whether they’re using digital marketing, they’re likely to say they’re using social media as one of their digital marketing tools. Digital marketing is by far the most popular approach compared to other marketing methods, notably on social media platforms. As social media was first introduced, nobody was aware of theContinue reading “Limits of social media & digital marketing”

So, from the post’s title, it’s obvious that we will be discussing about the latest legal and ethical marketing concerns in this advanced digital age. #1- SPAM Everybody is continually annoyed by spam e-mails appearing in their inboxes. I mean, just look at your inbox, there’s loads of emails piling up. However what exactly isContinue reading “Legal & Ethics – spamming, privacy, fake stuff…”

With the emergence over the past decade of a whole host of new digital marketing channels including Instagram, Snapchat and Pinterest, and also existing media networks such as Google, Facebook and Twitter, marketing channels integration has never been more difficult or more relevant. What is Integrated Marketing? Integrated marketing communication (IMC) refers to the incorporationContinue reading “Integrated Marketing Communications (IMC)”

If you’re a business owner, a marketer, or just someone who would like to know more about digital marketing, you’ve probably come across the word SEO at least a couple times. That’s because Search Engine Optimization has now been considered a marketing technique norm. Having a strong digital presence is necessary for any company toContinue reading “SEO”

At the moment, terms like IoT and Big Data have become an increasingly common topic and almost everyone is concerned about its effect on everything from how we travel and shopping to how manufacturers keep track of inventories. But what’s The Real Internet? How it works? And is it really relevant? Let me begin byContinue reading “IoT & Big Data”

Are you reading this post from a mobile device? I’m sure, because 80% of internet users own a smartphone. What is mobile marketing? Andreas Kaplan defines mobile marketing as: “Any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”. Well, in other words, it also means marketingContinue reading “Mobile Marketing”

#SquattyPotty The Ice Bucket Challenge. Roman Originals “The Dress”. Yanny VS. Laurel. Coca-Cola: “Share a Coke”. I’m pretty sure there’s a great possibility that almost all of you’ve seen one of the aforementioned “viral” advertisements or posts. Viral marketing is a hot topic especially now that brands are finding ways to break through the chatterContinue reading “Viral Marketing”

Do you think that social media is suitable platform for businesses to attract and retain customers? Well, absolutely. That’s because, nowadays, everyone including the top talents from all over the world is on social networks.  Singapore’s digital marketing environment is undergoing some drastic changes over the last decade and had a significant impact on howContinue reading “Social Media Marketing”